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What is FIDO?

FIDO is a professional platform which main objectives are to raise awareness about the lack of equity in the design sector and to enhance women’s work.

We have created an international directory with +200 profiles to showcase women talent all around the globe. We conduct specialized research in creative industries. We develop innovative tools and training to boost women designer’s careers. We aim to be a bridge between designers, institutions, companies and organizations.

We talk about creative process. We talk about methodology. We talk about business. We talk about feminine references in design.

Why does FIDO exist? 

Who is part of FIDO?


María Carmona & Gloria Ruiz  founded Fido in 2021

Gloria Ruiz, project director at Fido is philologist and art historian, she holds a master’s degree in curatorial studies from Panthéon-Sorbonne. Her focus is on cultural interpretations by the means of Design and Visual Arts. She has been working as an independent curator and project director for public and private institutions since 2008.


María Carmona, art director at Fido founded of her own creative studio in 2010. As a multidisciplinary agency, she puts art direction at the forefront of her goals and works in a cross-disciplinary way between different fields of the design, always trying to work with humour and her hands.



Andrea Montelio

Community and transformation at Fido.

Journalist and sociologist with interdisciplinary lenses that combine communications expertise, qualitative research and participatory methodologies. Specialized in social transformation processes and future narratives.


Amanda Lázaro

Social media manager at Fido. 

Amanda Lázaro is a graphic and fashion designer. Highly passionate about aesthetics and creative social projects, particularly those related to feminism. Creator of the REFERENTAS online project, an archive of 20th-century female designers.

Margherita Visentini

Collaborator of the “Diggining into Design” and “Digging into Business” sections.

She is an Italian writer and editor based in Madrid. She moved to Spain in 2010 following a degree in art history and a biannual master in contemporary art.


Irene Zugasti

Advisor for gender matters and investigations.

She is a specialist in Gender public politics. She actually works with the Spanish Ministry of Equality


Actividad subvencionada por el Ministerio de Cultura y Deporte




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