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What is FIDO?

FIDO is an online community born as an alliance between women and the design sector. The project aims to boost women designers' professional expansion, produce learning and create a network that assures equity in the design sector.

Our Manifesto

We learn together

We are born as an alliance of women coming from different backgrounds and experiences, that is why we want to work from sisterhood and never from competition among ourselves. We take a chance on facilitation as a key tool for professional growth.


We are aware of how inequality affects us in different ways. At FIDO we are intersectional, open and committed with a project that impacts on a professional, institutional and personal level.



At FIDO we believe in building a professional sector that respects the environment and the people and communities in which we do our work. That is why we try to make our decisions and achieve our projects in the most conscious way possible.


At FIDO we value the importance of design as a way of narrating/relating the world. If you have any problems accessing our content, get in touch at hello@wearefido.com

* Fido also stands for Fog Investigation and Dispersal Operation. It was a system used for dispersing fog and dense smog from an airfield so that aircraft could land safely.

Who is part of FIDO?


  Gloria Ruiz

Co-founder and project director at Fido. Philologist and art historian, she holds a master’s degree in curatorial studies from Panthéon-Sorbonne. Her focus is on cultural interpretations by the means of Design and Visual Arts. She has been working as an independent curator and project director for European public and private institutions since 2008.



  María Carmona

Co-founder at Fido and art director at Fido. She founded of her own creative studio in 2010. As a multidisciplinary agency, she puts art direction at the forefront of her goals and works in a cross-disciplinary way between different fields of the design, always trying to work with humour and her hands.




Communications & partnerships manager at Fido. She is freelance writer and communications specialist focused on feminist, cultural and social initiatives. Her work revolves around bridging the power of words and online platforms. 



Margherita Visentini is a Madrid-based storyteller and content creator. Co-founder of Polpettas On Paper magazine and The Magazine Club, as freelance writer she contributes to different media for the arts and culture sectors.


      Irene zugasti

Political Scientist, Journalist and Master in International Relations. She has developed her career in the Spanish public administration, working towards creating policies for gender equality.


Why does FIDO exist?

Fido has the support of the Spanish Ministry of Culture and Sport.

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