Concept – FIDO

Júlia Solans

Júlia is a graphic illustrator and communicator from Barcelona. She runs her own studio as a freelancer.

She has worked as an Art Director in various advertising agencies and as a Creative Consultant for the Barcelona City Council (2016-2020). Her work intertwines illustration and design, creating a unique language—conceptual, colorful, and full of commitment to social issues.

In parallel, she gives talks on the creative process and anxiety, hosts awards and galas, and co-organized PechaKucha Barcelona at the Design Museum (2015-2018).

Since 2021, she has hosted educational television programs on design, including “De la cullera a la ciutat” (3cat and TV3, 2024) and “Helvetica, un programa de disseny” (TV2 Catalunya, 2021-2023). In 2024, she is preparing a collaboration with Catalunya Ràdio for the program “Dones i dies de Montse Virgili,” where she will discuss design and women.

María Sierra

Asturiana de nacimiento y corazón, madrileña de vida, amante del arte, el diseño y la tecnología, entre muchas otras cosas. Licenciada en Bellas Artes, con sensibilidad por el arte y el detalle, durante mi desarrollo laboral, he obtenido experiencia en ámbitos como la publicidad, marketing promocional, banca y branding, este último convirtiéndose en una auténtica pasión u obsesión.

He trabajado para marcas como UNO de 50, Grupo Varma, Cosmopolitan, y para el Grupo Caja Rural, en concreto estrechamente con Caja Rural de Navarra en la gestión de su marca, o creando la nueva identidad visual de Ruralvía, la banca digital de todas las Cajas Rurales, además de Gescooperativo la gestora de fondos de inversión del Grupo.

Actualmente, trabajo como Consultora estratégica de marca y producto digital, creando marcas que enamoren y productos que nos faciliten la vida, ofreciendo una experiencia de marca coherente y relevante.

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En mi tiempo libre ayudo a pequeñas pymes a poder tener visibilidad en la red a través de mi estudio Eme Sierra Studio; pero el proyecto que mayormente me gratifica fuera del ámbito laboral es sin duda, ayudar a mantener viva la memoria de mi bisabuelo Julio Casares, académico, secretario perpetuo de la RAE y conocido por crear el Diccionario Ideológico de la lengua española. Es y está siendo el proyecto más potente de mi vida (www.juliocasares.es), pudiendo poner en práctica todos mis conocimientos UX, haciendo un profundo análisis de sus escritos, investigando y contactando con personas estudiosas de su obra dispuestas a compartir y escribir artículos sobre él. Actualmente es el site de referencia ante la búsqueda de Julio Casares en la red y realmente me siento muy orgullosa de poder ayudar a que su figura no caiga en el olvido.

Laura Asensio

Soy comunicadora gráfica y desarrollo proyectos de identidad visual, campañas publicitarias y diseño editorial, combinando estrategia y sensibilidad con un enfoque social. Diseño y algunas veces me invento proyectos artísticos, encuentros y exposiciones. Otras enseño. A ratos escribo. Como mucho y duermo bien.

Romina Araoz

Curiosity as the guiding thread of processes.
I orient my profile towards the editorial/typographic field and I am enthusiastic about creation – (re)creation of identities. Incorporating and sharing learning as part of multidisciplinary teams and experiences is part of my development.

Mireia Sandoval

I’m Mireia, a space designer based in Barcelona and co-founder of DOSS Studio. We specialized in creative direction and project management of spaces that need a concept environmental graphic touch. We focus on the mix between strategy and creativity to get brands to really communicate with the final user. We enhance their difference through spatial design.

Delia Gheorghiu

Independent UI/UX designer with a background in linguistics and photography. Also interested in all things cinema.

María Ángeles Peñalver Izaguirre

He dedicado más de 15 años a realizar y participar de investigaciones que fluctúan entre la arquitectura, el diseño y las formas sociales de vida. En ellas, reivindico el uso de la narrativa e imaginación como herramientas que construyen nuevas realidades y a la cultura como el motor para los cambios sociales.

Soy arquitecta por la Escuela Técnica Superior de Arquitectura de Alicante desde 2014 y especializada en Análisis Sociocultural del Conocimiento y de la Comunicación por la Universidad Complutense (Madrid, España). Durante mis estudios realicé intercambios en la Universidad la Universidad de Anadolu (Turquía) y la Universidad de Alcalá de Henares (Madrid, España).

Durante mi carrera profesional he liderado el diseño, divulgación e implementación de diferentes proyectos de urbanismo colaborativo en Alemania, Austria, Eslovaquia y Rusia; diseño de exposiciones como “Gabinete. Feria de dibujo y estampa” en Madrid o el “El Diseñador Diseñado por Humanos” desarrollado con Juan Herreros para la Bienal de Arquitectura de Estambul 2016 y comisariada por la arquitecta Beatriz Colomina y Mark Wigley. He coordinado proyectos de investigación sobre vivienda social promovidos por los Ayuntamientos de Los Ángeles y Culver City.

Aïda Font

¡Hola!, soy Aïda Font

Hace más de 15 años que trabajo como diseñadora gráfica y directora de arte, acompañada de profesionales y colaboradores especializados cada uno en su área. Apasionada por el diseño y la curiosidad por descubrir técnicas nuevas tanto digitales como pictóricas, las utilizo para enriquecer la creatividad y crear experiencias de marca innovadoras.

Me encanta utilizar técnicas pictóricas y jugar con la potencia del color.

En Aïda Font Studio, trabajamos para todo tipo de empresas sean grandes o pequeñas. Diseñamos sobre cualquier soporte y distintas disciplinas como diseño editorial, identidad corporativa, packaging, web…

Todo tipo de piezas que puedan surgir para visualizar un proyecto como: prototipos, 3D, ilustraciones etc…
Siempre respetamos los tiempos ofreciendo la máxima calidad.
Trabajamos junto al cliente, con una comunicación clara y fluida, así garantizamos que todo salga según las expectativas del cliente.

Alba Ruiz

Graphic designer graduated from ELISAVA. Specialised in branding and digital design. I consider design as a tool to build solid, durable and different visual identities, enhancing what makes a brand unique. Communicating through clear and direct concepts that connect with your audience in an empathetic and meaningful way.

With over 7 years in the sector, I have worked in large companies such as SEAT, as well as small start-ups and digital design studios. This has given me a global and diverse vision of the design world.

From solving a specific need to working on an integral process, I work with small clients looking to improve their identity and communication, as well as agencies and studios with more complex design processes.

Rachel Gogel

Rachel Gogel (she/her/hers) is a Parisian creative director and designer whose career has followed the rise and dominance of an entire era of digital design. Currently, she runs her own independent consultancy where her approach is informed by experiences both in-house and agency side. As a fractional design executive and queer leader, Rachel believes in fostering inclusive spaces that unlock human potential. Specifically, she is committed to designing teams that build brands — with a focus on culture and technology. Over the last fifteen years, Rachel has led major initiatives at GQ, The New York Times, Meta, Godfrey Dadich, Departures, Airbnb, and Dropbox. Now working as a solopreneur, she has influenced many exciting projects for her clients including: leading organizational design efforts, shaping employee experiences and culture programs, coaching design leaders, building TV show pitch decks for public figures and media executives, advising on new publication launches, and developing brand identity systems.

Beyond this, Rachel seeks to influence the next creative generation as a design educator at the California College of the Arts (CCA) and as the Women in Leadership & Design (WILD) Chair on the AIGA SF Board of Directors. She is also an avid public speaker, a workshop facilitator, an active member of Queer Design Club and Neol, and a mentor on ADPList and Talk To A Creative Director. All of these platforms amplify Rachel’s commitment to supporting women- and nonbinary-led causes as well as addressing gender-based disparities in the design industry. Her words and actions over the years highlight how she’s come to care deeply about using her voice and privilege to help create connected communities, especially for queer women. Nominated for a 2022 Webby for her work on Departures, Rachel has also been recognized by Inc. as one of 2016’s “30 under 30 Movers and Shakers” and by Forbes as one of 2015’s “30 under 30” in media. She has been featured in publications such as PRINT Magazine, Design by Women, Fast Company, among others. Rachel lives with her wife — fellow CCA faculty, designer, and comics creator — Susannah Hainley, and their cat in San Francisco, California.

Ana Matatoros

Hi! I’m Ana, Co-founder & creative director of ZIP ESTUDIO®, a digital creative studio based in Madrid.
We’re crafting design solutions with value in the business books and taking a Data-driven approach to creativity.

Cristina Hernández

I’m Creative Director and ⚡️master of chaos at Crisis Design Studio⚡️

María Carmona

Founded of her own creative studio in 2010. As a multidisciplinary agency, she puts art direction at the forefront of her goals and works in a cross-disciplinary way between different fields of the design, always trying to work with humour and her hands.

Irene Bautista

Hi! I’m Irene, Co-Founder and Senior Product (UI/UX) Designer at 8y5 digital studio, a branding and digital design studio.

Olaya Pintado

I’m Olaya, and I’m a graphic designer. I’ve been working for studios and agencies (as well as freelancing) for over 8 years now. I consider my work to be focused on creative direction, editorial design, branding, and creating digital content for brands. I also know how to handle a camera, and I love photo retouching.

As a designer, I pay great attention to detail, both in print and digital, and I enjoy playing with trends while also creating and working on timeless projects.

Beatriz Carballo Martín

Art Director, Graphic Designer & Co-Founder of Rload Studio, a digital creative studio based in Madrid. I am a multidisciplinary creative, a typography lover and an identity obsessed. After more than 7 years working in several projects, I am specialized in art direction, branding, UX/UI design, creating interactive experiences through creative technology.

Lucie

My name is Lucie & I’m 27 years old, from Australia, living in Barcelona.

I am a multi-disciplinary designer with over 6 years industry experience in Digital, Motion, Branding & Packaging. Since 2021, I have been a full-time freelancer, working with a wide range of agencies,
small businesses & corporates to produce eye-catching, scroll-stopping, energetic creative. Clients include Canva, Bondi Sands, Distil Agency & Compass Studio, among many others.

This wide array of clients & work means I can confidently jump into all types of projects. It’s also allowed me to have a proficient knowledge in finished art, print production, web development & copywriting.
I am incredibly organised, determined & used to managing multiple briefs at once whilst always delivering high-quality, creatively refreshing design solutions. I thrive when thrown into new, collaborative environments & always aim to bring a positive energy to my work & personal life.

Have a look through my folio , visit my website & check out my socials. If you like what you see, please get in contact, I would love to work with you!

Marilu Rodriguez Vita

Creative focused on the search of universal visual languages and simple but strategic ideas.
Collaboration with other creative professionals.
Working for brands and institutions on branding, signage and environmental graphic projects.

Carla Quirante

Hola! Soy Carla Quirante, creativa y emotiva desde que nací. Formada y dedicada al diseño, detrás de esta pasión por lo que hago, se encuentra una persona con una mucha sensibilidad y empatía hacia los clientes y los proyectos que realizo.

Este vínculo emocional motiva mi curiosidad y ayuda a explorar nuevos horizontes para encontrar diseños que encajen mejor con las necesidades del cliente, compañero de exploración, con el que conseguimos nuevas formas de visibilizar la marca haciendo que cada proyecto sea único.

La importancia de un buen diseño es la misma que la de una buena persona, por este motivo, mi forma de trabajar se basa en la cercanía, la transparencia y el tú a tú para que todo el proceso creativo fluya mejor. Me gusta escuchar, conocer a las personas y las historias que hay detrás de cada proyecto.

Trabajar conmigo es encontrar un espacio abierto de creatividad sin etiquetas.

Cris Rey

Co-founder and strategy director at Avocado. With a background in design and business, I enjoy bringing these two disciplines together in my daily work with brands, especially in brand spaces and environmental graphics.