Branding – FIDO

María Sierra

Asturiana de nacimiento y corazón, madrileña de vida, amante del arte, el diseño y la tecnología, entre muchas otras cosas. Licenciada en Bellas Artes, con sensibilidad por el arte y el detalle, durante mi desarrollo laboral, he obtenido experiencia en ámbitos como la publicidad, marketing promocional, banca y branding, este último convirtiéndose en una auténtica pasión u obsesión.

He trabajado para marcas como UNO de 50, Grupo Varma, Cosmopolitan, y para el Grupo Caja Rural, en concreto estrechamente con Caja Rural de Navarra en la gestión de su marca, o creando la nueva identidad visual de Ruralvía, la banca digital de todas las Cajas Rurales, además de Gescooperativo la gestora de fondos de inversión del Grupo.

Actualmente, trabajo como Consultora estratégica de marca y producto digital, creando marcas que enamoren y productos que nos faciliten la vida, ofreciendo una experiencia de marca coherente y relevante.

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En mi tiempo libre ayudo a pequeñas pymes a poder tener visibilidad en la red a través de mi estudio Eme Sierra Studio; pero el proyecto que mayormente me gratifica fuera del ámbito laboral es sin duda, ayudar a mantener viva la memoria de mi bisabuelo Julio Casares, académico, secretario perpetuo de la RAE y conocido por crear el Diccionario Ideológico de la lengua española. Es y está siendo el proyecto más potente de mi vida (www.juliocasares.es), pudiendo poner en práctica todos mis conocimientos UX, haciendo un profundo análisis de sus escritos, investigando y contactando con personas estudiosas de su obra dispuestas a compartir y escribir artículos sobre él. Actualmente es el site de referencia ante la búsqueda de Julio Casares en la red y realmente me siento muy orgullosa de poder ayudar a que su figura no caiga en el olvido.

Laura Asensio

Soy comunicadora gráfica y desarrollo proyectos de identidad visual, campañas publicitarias y diseño editorial, combinando estrategia y sensibilidad con un enfoque social. Diseño y algunas veces me invento proyectos artísticos, encuentros y exposiciones. Otras enseño. A ratos escribo. Como mucho y duermo bien.

Romina Araoz

Curiosity as the guiding thread of processes.
I orient my profile towards the editorial/typographic field and I am enthusiastic about creation – (re)creation of identities. Incorporating and sharing learning as part of multidisciplinary teams and experiences is part of my development.

Mireia Sandoval

I’m Mireia, a space designer based in Barcelona and co-founder of DOSS Studio. We specialized in creative direction and project management of spaces that need a concept environmental graphic touch. We focus on the mix between strategy and creativity to get brands to really communicate with the final user. We enhance their difference through spatial design.

Carolina Saiz

Hi!
Im a Freelance Graphic Designer and map illustrator, based in Seville and working worldwide.

Cecilia Giglio

Argentinian Art Director, Creative Designer, and Award Winner Illustrator based in Barcelona. With a focus on digital brand experiences and web design, I am passionate about balancing creativity and flexible systems.

Aida Perez Hernandez

Soy Aida Pérez fundadora y directora creativa y de arte del Estudio de Diseño Aidearte.

Licenciada en Bellas Artes por la UPV-EHU (Bizkaia), continué mi formación a través de diferentes másteres y formación complementaria como:

Máster en Identidad Visual y Packaging por ESDESIGN Barcelona.
Máster en Formación de profesorado de Educación artística UPV-EHU.
Diseño inclusivo: cómo formar en diseño para todas las personas UNED.
Tras más de 15 años como profesional en diferentes agencias y estudios de prestigio, echaba en falta el contacto directo con las personas, integrarme en su equipo y hacer sencillo lo complejo.

Pati Nunez

Art director and graphic designer, working in Barcelona since 1985. My studio is now focused on branding and packaging design but we also love to design books, music albums, patterns, colour palettes and a long etc

Aïda Font

¡Hola!, soy Aïda Font

Hace más de 15 años que trabajo como diseñadora gráfica y directora de arte, acompañada de profesionales y colaboradores especializados cada uno en su área. Apasionada por el diseño y la curiosidad por descubrir técnicas nuevas tanto digitales como pictóricas, las utilizo para enriquecer la creatividad y crear experiencias de marca innovadoras.

Me encanta utilizar técnicas pictóricas y jugar con la potencia del color.

En Aïda Font Studio, trabajamos para todo tipo de empresas sean grandes o pequeñas. Diseñamos sobre cualquier soporte y distintas disciplinas como diseño editorial, identidad corporativa, packaging, web…

Todo tipo de piezas que puedan surgir para visualizar un proyecto como: prototipos, 3D, ilustraciones etc…
Siempre respetamos los tiempos ofreciendo la máxima calidad.
Trabajamos junto al cliente, con una comunicación clara y fluida, así garantizamos que todo salga según las expectativas del cliente.

Rejane Dal Bello

Rejane Dal Bello is a world-renowned graphic designer, AGI member with a history of iconic work and founder Studio Rejane Dal Bello. She has 20+ years of experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL), and recently she wrote the ‘Citizen First, Designer Second‘ book and created the first book series that helps children cope with illness ‘Dr. Giraffe’.

Rejane studied at the School of Visual Arts in New York and did her MA is Social design at St Joost Art Academy in Holland where she also afterward taught at the MA and BA level. Her work has won awards and is displayed in the V&A Museum, Wellcome Collection Museum in London and the Museum Boijmans Van Beuningen in Holland. Rejane’s work is regularly featured in publications, and she also gives workshops and lectures around the world.

Alba Ruiz

Graphic designer graduated from ELISAVA. Specialised in branding and digital design. I consider design as a tool to build solid, durable and different visual identities, enhancing what makes a brand unique. Communicating through clear and direct concepts that connect with your audience in an empathetic and meaningful way.

With over 7 years in the sector, I have worked in large companies such as SEAT, as well as small start-ups and digital design studios. This has given me a global and diverse vision of the design world.

From solving a specific need to working on an integral process, I work with small clients looking to improve their identity and communication, as well as agencies and studios with more complex design processes.

Rachel Gogel

Rachel Gogel (she/her/hers) is a Parisian creative director and designer whose career has followed the rise and dominance of an entire era of digital design. Currently, she runs her own independent consultancy where her approach is informed by experiences both in-house and agency side. As a fractional design executive and queer leader, Rachel believes in fostering inclusive spaces that unlock human potential. Specifically, she is committed to designing teams that build brands — with a focus on culture and technology. Over the last fifteen years, Rachel has led major initiatives at GQ, The New York Times, Meta, Godfrey Dadich, Departures, Airbnb, and Dropbox. Now working as a solopreneur, she has influenced many exciting projects for her clients including: leading organizational design efforts, shaping employee experiences and culture programs, coaching design leaders, building TV show pitch decks for public figures and media executives, advising on new publication launches, and developing brand identity systems.

Beyond this, Rachel seeks to influence the next creative generation as a design educator at the California College of the Arts (CCA) and as the Women in Leadership & Design (WILD) Chair on the AIGA SF Board of Directors. She is also an avid public speaker, a workshop facilitator, an active member of Queer Design Club and Neol, and a mentor on ADPList and Talk To A Creative Director. All of these platforms amplify Rachel’s commitment to supporting women- and nonbinary-led causes as well as addressing gender-based disparities in the design industry. Her words and actions over the years highlight how she’s come to care deeply about using her voice and privilege to help create connected communities, especially for queer women. Nominated for a 2022 Webby for her work on Departures, Rachel has also been recognized by Inc. as one of 2016’s “30 under 30 Movers and Shakers” and by Forbes as one of 2015’s “30 under 30” in media. She has been featured in publications such as PRINT Magazine, Design by Women, Fast Company, among others. Rachel lives with her wife — fellow CCA faculty, designer, and comics creator — Susannah Hainley, and their cat in San Francisco, California.

Ana Matatoros

Hi! I’m Ana, Co-founder & creative director of ZIP ESTUDIO®, a digital creative studio based in Madrid.
We’re crafting design solutions with value in the business books and taking a Data-driven approach to creativity.

Cristina Hernández

I’m Creative Director and ⚡️master of chaos at Crisis Design Studio⚡️

Lucía Boiani

Working with colors and shapes for ten years, aiming to thrill. Graphic designer and illustrator.

Valeria Scaloni

I AM AN VISUAL DESIGNER, FOCUSES ON EDITORIAL ILLUSTRATIONS AND VISUAL COMMUNICATION UI/UX

Vicky González

Mexican Creative Director, Co-founder and former Director of Futura and founder of VVORKROOM.

Bonita Estudio

We are a custom branding studio in Pamplona specialized in corporate identity. We cover everything where graphic design can be applied. Always with a fresh and original vibe, just like us!

María Carmona

Founded of her own creative studio in 2010. As a multidisciplinary agency, she puts art direction at the forefront of her goals and works in a cross-disciplinary way between different fields of the design, always trying to work with humour and her hands.

Irene Bautista

Hi! I’m Irene, Co-Founder and Senior Product (UI/UX) Designer at 8y5 digital studio, a branding and digital design studio.