Brand strategy

María Sierra

Asturiana de nacimiento y corazón, madrileña de vida, amante del arte, el diseño y la tecnología, entre muchas otras cosas. Licenciada en Bellas Artes, con sensibilidad por el arte y el detalle, durante mi desarrollo laboral, he obtenido experiencia en ámbitos como la publicidad, marketing promocional, banca y branding, este último convirtiéndose en una auténtica pasión u obsesión.

He trabajado para marcas como UNO de 50, Grupo Varma, Cosmopolitan, y para el Grupo Caja Rural, en concreto estrechamente con Caja Rural de Navarra en la gestión de su marca, o creando la nueva identidad visual de Ruralvía, la banca digital de todas las Cajas Rurales, además de Gescooperativo la gestora de fondos de inversión del Grupo.

Actualmente, trabajo como Consultora estratégica de marca y producto digital, creando marcas que enamoren y productos que nos faciliten la vida, ofreciendo una experiencia de marca coherente y relevante.

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En mi tiempo libre ayudo a pequeñas pymes a poder tener visibilidad en la red a través de mi estudio Eme Sierra Studio; pero el proyecto que mayormente me gratifica fuera del ámbito laboral es sin duda, ayudar a mantener viva la memoria de mi bisabuelo Julio Casares, académico, secretario perpetuo de la RAE y conocido por crear el Diccionario Ideológico de la lengua española. Es y está siendo el proyecto más potente de mi vida (www.juliocasares.es), pudiendo poner en práctica todos mis conocimientos UX, haciendo un profundo análisis de sus escritos, investigando y contactando con personas estudiosas de su obra dispuestas a compartir y escribir artículos sobre él. Actualmente es el site de referencia ante la búsqueda de Julio Casares en la red y realmente me siento muy orgullosa de poder ayudar a que su figura no caiga en el olvido.

Carolina Saiz

Hi!
Im a Freelance Graphic Designer and map illustrator, based in Seville and working worldwide.

Aida Perez Hernandez

Soy Aida Pérez fundadora y directora creativa y de arte del Estudio de Diseño Aidearte.

Licenciada en Bellas Artes por la UPV-EHU (Bizkaia), continué mi formación a través de diferentes másteres y formación complementaria como:

Máster en Identidad Visual y Packaging por ESDESIGN Barcelona.
Máster en Formación de profesorado de Educación artística UPV-EHU.
Diseño inclusivo: cómo formar en diseño para todas las personas UNED.
Tras más de 15 años como profesional en diferentes agencias y estudios de prestigio, echaba en falta el contacto directo con las personas, integrarme en su equipo y hacer sencillo lo complejo.

Pati Nunez

Art director and graphic designer, working in Barcelona since 1985. My studio is now focused on branding and packaging design but we also love to design books, music albums, patterns, colour palettes and a long etc

Alba Ruiz

Graphic designer graduated from ELISAVA. Specialised in branding and digital design. I consider design as a tool to build solid, durable and different visual identities, enhancing what makes a brand unique. Communicating through clear and direct concepts that connect with your audience in an empathetic and meaningful way.

With over 7 years in the sector, I have worked in large companies such as SEAT, as well as small start-ups and digital design studios. This has given me a global and diverse vision of the design world.

From solving a specific need to working on an integral process, I work with small clients looking to improve their identity and communication, as well as agencies and studios with more complex design processes.

Rachel Gogel

Rachel Gogel (she/her/hers) is a Parisian creative director and designer whose career has followed the rise and dominance of an entire era of digital design. Currently, she runs her own independent consultancy where her approach is informed by experiences both in-house and agency side. As a fractional design executive and queer leader, Rachel believes in fostering inclusive spaces that unlock human potential. Specifically, she is committed to designing teams that build brands — with a focus on culture and technology. Over the last fifteen years, Rachel has led major initiatives at GQ, The New York Times, Meta, Godfrey Dadich, Departures, Airbnb, and Dropbox. Now working as a solopreneur, she has influenced many exciting projects for her clients including: leading organizational design efforts, shaping employee experiences and culture programs, coaching design leaders, building TV show pitch decks for public figures and media executives, advising on new publication launches, and developing brand identity systems.

Beyond this, Rachel seeks to influence the next creative generation as a design educator at the California College of the Arts (CCA) and as the Women in Leadership & Design (WILD) Chair on the AIGA SF Board of Directors. She is also an avid public speaker, a workshop facilitator, an active member of Queer Design Club and Neol, and a mentor on ADPList and Talk To A Creative Director. All of these platforms amplify Rachel’s commitment to supporting women- and nonbinary-led causes as well as addressing gender-based disparities in the design industry. Her words and actions over the years highlight how she’s come to care deeply about using her voice and privilege to help create connected communities, especially for queer women. Nominated for a 2022 Webby for her work on Departures, Rachel has also been recognized by Inc. as one of 2016’s “30 under 30 Movers and Shakers” and by Forbes as one of 2015’s “30 under 30” in media. She has been featured in publications such as PRINT Magazine, Design by Women, Fast Company, among others. Rachel lives with her wife — fellow CCA faculty, designer, and comics creator — Susannah Hainley, and their cat in San Francisco, California.

Ana Matatoros

Hi! I’m Ana, Co-founder & creative director of ZIP ESTUDIO®, a digital creative studio based in Madrid.
We’re crafting design solutions with value in the business books and taking a Data-driven approach to creativity.

Irene Bautista

Hi! I’m Irene, Co-Founder and Senior Product (UI/UX) Designer at 8y5 digital studio, a branding and digital design studio.

Lucie

My name is Lucie & I’m 27 years old, from Australia, living in Barcelona.

I am a multi-disciplinary designer with over 6 years industry experience in Digital, Motion, Branding & Packaging. Since 2021, I have been a full-time freelancer, working with a wide range of agencies,
small businesses & corporates to produce eye-catching, scroll-stopping, energetic creative. Clients include Canva, Bondi Sands, Distil Agency & Compass Studio, among many others.

This wide array of clients & work means I can confidently jump into all types of projects. It’s also allowed me to have a proficient knowledge in finished art, print production, web development & copywriting.
I am incredibly organised, determined & used to managing multiple briefs at once whilst always delivering high-quality, creatively refreshing design solutions. I thrive when thrown into new, collaborative environments & always aim to bring a positive energy to my work & personal life.

Have a look through my folio , visit my website & check out my socials. If you like what you see, please get in contact, I would love to work with you!

Carla Quirante

Hola! Soy Carla Quirante, creativa y emotiva desde que nací. Formada y dedicada al diseño, detrás de esta pasión por lo que hago, se encuentra una persona con una mucha sensibilidad y empatía hacia los clientes y los proyectos que realizo.

Este vínculo emocional motiva mi curiosidad y ayuda a explorar nuevos horizontes para encontrar diseños que encajen mejor con las necesidades del cliente, compañero de exploración, con el que conseguimos nuevas formas de visibilizar la marca haciendo que cada proyecto sea único.

La importancia de un buen diseño es la misma que la de una buena persona, por este motivo, mi forma de trabajar se basa en la cercanía, la transparencia y el tú a tú para que todo el proceso creativo fluya mejor. Me gusta escuchar, conocer a las personas y las historias que hay detrás de cada proyecto.

Trabajar conmigo es encontrar un espacio abierto de creatividad sin etiquetas.

Cris Rey

Co-founder and strategy director at Avocado. With a background in design and business, I enjoy bringing these two disciplines together in my daily work with brands, especially in brand spaces and environmental graphics.

Irene Usero

Multidisciplinary creative specialized in art direction and graphic design. I leave room for the unexpected, in search of a spontaneous gesture that makes the project unique.

Becky Casado Frankel

I’m a Art Director & Creative Director with experience working in the USA and internationally. I work in advertising, film, TV broadcast, for production houses, startups, luxury, tech companies and corporate entities. I bring the human touch to projects I work on with a focus on strong visual & narrative storytelling.

Águeda Betancor

My name is Águeda Betancor and I am a Designer and Art Director.

I started my professional career in Milan with an internship in graphic and industrial design studios.
I continue training in Barcelona where I had the opportunity to work at the Bassat Ogilvy advertising agency (currently Ogilvy & Mather Spain).

After all these experiences, in 2013 Help! the Studio was born.

I use creativity to transform brands, to excite and connect with people, finding the identity of each project and turning it into an experience that connects with people.

Carla Prato

Born & raised in Venezuela, I’ve lived in the past 10 years at 5 different cities. Now based in Barcelona, with +7 years of experience working in big advertising agencies, consulting marketing agencies and start-ups. It’s been a ride across advertising, digital, branding, art direction, creative strategy and design thinking. Besides that, I’m just a girl that enjoys photography, fashion, and the foodie scene way too much.

Awatif Bentahar

A graphic/brand designer, I help companies define and refine their identity with a lot of love and a lot of heart.

Trisha Nutall

I am an ethical branding designer. I recently started my own studio with the goal to make a positive impact on the world